Alexandre Maupas | Portfolio

cooking videography – Cyril nitard

During my 6-month graduating internship, I developed and implemented a comprehensive multi-channel marketing strategy for the boutique caterer Cyril Nitard in Lyon, specialising in high-end products like Pâté en Croûte.

I produced 100+ pieces of short-form content for social media and more than forty long-form content, distributed as a freemium model via Youtube, and on our online subscription platform NITARDVIP, powered by Weebly. With this strategy we were able to drive both foot traffic and online sales.

One of the short-form videos I produced garnered 14 million views through a consistent marketing strategy spanning over multiple months. We then launched a merchandising line leveraging that specific viral moment, effectively implementing a viral-to-commerce strategy.